Our history
WESERinspiration for home improvement.
Our story begins on May 28, 1965.
The SABLA-WESER company was founded as a joint subsidiary of SABLA (Société Anonyme de Béon Luyrieu Ain) and WESER (WESER Bauelement Werk GmBH), and began operations in 1966.
The company SABLA was then one of France’s largest manufactured concrete companies, with 18 plants throughout the country. Since 1925, it had been producing concrete frames, mainly of the monolithic type.
Founded in Germany after the Second World War, WESER, the world’s largest manufacturer of concrete window frames, mainly of the standard type, had been represented in France since 1956, and was recognized in the market for the quality of its products.
This collaboration made it possible to operate much more efficiently the manufacture and sales of concrete frames and their accessories such as metal sashes, supports, etc. The company’s offices and production facilities were moved to a new, state-of-the-art factory in Mazières de Touraine (Indre et Loire). Many other products were soon added to the range, such as decorative blocks, clerestories, basement ventilation frames, funerary items, agricultural premises and facade panels.
In 1972, faced with growth difficulties, SABLA was forced to sell its shares to WESER Bauelemente Werk Gmbh, and in 1973 Sabla WESER changed its name to WESER.
In 1974, WESER began manufacturing fencing elements and window sills, and by 1982 had added decorative fencing composed of pillars and low walls.
1985 was marked by the extension and modernization of the Mazières de Touraine production facility. This was followed by the acquisition, in 1995, of MASSET, which became WESER AQUITAINE, in order to develop a new sector of activity, swimming pool slabs and copings, and the creation of the WESER BOURGOGNE site in Perrecy les Forges in 1999.
In 2000, the company created the PIERTEC brand, dedicated to DIY superstores, and acquired the DE RYCK wall cladding brand in 2010, thus completing its product offering.
With over half a century’s experience, the WESER Group has become one of Europe’s leading manufacturers of Reconstituted Stone and Decorative Concrete for the home, having forged a know-how that enables it to manufacture quality products in a wide variety of styles: modern, traditional or timeless.
Its exterior home solutions offer a wide choice of wall cladding, fence posts and pillars, wall coverings, balustrades, terrace slabs and pool copings, and garden products.
To meet market demand, WESER has also designed a whole range of architectural elements for windows and doors(cornices, dormers, columns, etc.) and special products for the building industry(window sills, door sills, etc.).
WESER and single-family home builders:
In addition to its network of distributors, WESER works upstream with several homebuilders to design the best technical and aesthetic solutions with them.